Branding for a new Italian restaurant concept
"Inspired by the Italian surrealist artists of the 1920s, Tavola celebrates individual expression and the power of the imagination."
Informal Italian dining concept Tavola is built on the premise that imagination and creativity should be celebrated and enjoyed. A hand-drawn logo combines with custom illustrations inspired by the Italian surrealist movement. The logo itself makes reference to the signature of the artist - deliberate imperfection, an experession of individuality.
The brand assets include various food and drink menus, each with their own unique illustration on the front. Alongside these, staff uniforms feature a bespoke silk scarf and pocket square, enabling each member of staff to 'wear it their own way'.
