A collage of three images featuring the interior and menu of Salthouse, a hotel and spa. The top image shows part of a menu from Salthouse, a British brasserie and bar, with text listing food items. The middle image displays the hotel lobby with modern decor, high ceilings, large windows, and a logo of Salthouse overlaid on the image. The bottom image captures the bar area with warm lighting, bottles on shelves, and a decorative lamp on the counter.

IMAGINATION. CRAFT. EMOTION.

Faber and Company is a hospitality design agency specialising in restaurant interior design and hospitality branding, with a focus on concept development for ambitious operators across the UK and internationally.

Contemporary hospitality interior by Faber and Company for Salthouse Harbour Hotel
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THE LODGES, MOLOKAI →

hospitality collaboration culture article restaurant and hotel partnerships strategy Faber and Company

Collab Culture: How Hospitality Brands Can Embrace the Wider Cultural Sphere

In the past, a restaurant or hotel was defined by what happened inside its four walls.

Today, the most interesting hospitality brands are reaching well beyond them.

Welcome to collab culture — a movement that’s reshaping how F&B and hospitality operators think about brand, relevance, and long-term loyalty.

It’s not just a marketing trend.

It’s a cultural shift.