Stage One – Strategy & Concept
It all starts with a vision
Discovering your vision and placing it into context is step No 1. It is, in fact, the most crucial step; get this wrong and we may as well all go home. Defining the market opportunity, understanding who your customer is and creating a vision built around their needs and aspirations. Alongside this, investigate the potential constraints and opportunities of your site.
The outcome of Stage One includes the following:
- Market research summary
- Brand concept & overall creative direction
- Layout plans
- Pre-application consultation with planners (if required)